MTB apparel collection
I worked on the first Acerbis MTB apparel collection. The brief demanded to preserve the Acerbis identity and to bring its Enduro heritage into the Creative porposal.
I investigated the MTB, Downhill, Dirt-Bike -and so on- world. And I really dug into this universe! I wanted to understand bike-users needs and feelings, the design trands, and competitors materials and trims choices.
I worked on 2D CAD drawings. The boards are preset for scaled and proportioned skethces. This is useful both for present the proposal to the decision-makers and for fill up the tech-pack and spec-sheet.
Besides, I cooperated with the the internal product developement dpt and the external suppliers to refine the design. Thanks to my skills in garment construction and patternmaking, I could work with the team to figure-out and solve fitting defects. Without affecting the design.
Cliente: Acerbis
